Your Dashboard is lying to you.

Too many companies focus on the wrong numbers.

They chase metrics that are easiest to capture, and ignore those that actually fuel sustainable growth.

But the companies that scale?

They focus on revenue, retention, and long-term value.

Here are 5 growth metrics that matter:
(and 5 that don’t)

  1. Blended Investment > Channel Investment
    ✅ Total cost across channels to acquire customers
    ❌ Siloed channel metrics that ignore the bigger picture
    📌 Channels don’t work in isolation — neither should your budget.
  2. Customer Growth > Website Traffic
    ✅ Growth in paying customers or engaged users
    ❌ High traffic with no conversions
    📌 A million visits mean nothing if no one’s buying.
  3. CAC > Cost per Order
    ✅ What it actually costs to acquire a customer
    ❌ Individual order costs that ignore the full journey
    📌 CAC gives you a view of efficiency across the funnel.
  4. LTV:CAC > ROI
    ✅ The ratio that shows long-term unit economics
    ❌ ROI snapshots that miss retention or churn
    📌 ROI is a moment. LTV:CAC tells you if the model works.
  5. Conversion Rate (CVR) > Click-Through Rate (CTR)
    ✅ The % of users who take meaningful action
    ❌ The % who just clicked
    📌 A high CTR distracts from what matters, conversion.

Not all metrics are created equal.
Focus on what drives real growth.