Does Industry Expertise Matter When Building Your Customer Acquisition Muscle?
Whether you are hiring a new team member or onboarding a new agency, business leaders from B2C and B2SMB businesses often wonder about industry expertise.
The Hidden Risks of Rapid Growth: What Every CEO Needs to Know
I've seen countless businesses scale to impressive heights, only to come crashing down just as quickly or simply plateau. Why? Because they fell into the trap of what I call "growth debt." Growth debt encompasses everything you don’t do as you scale fast. Here are four typical dimensions of growth debt: 1. The Retention Trap: You're celebrating your skyrocketing revenue, but you fail to look closely at retention. Those new customers from your latest marketing push might not behave like your l
From 8 to 9 Figures - Outsourcing vs. In-House
As companies scale from $10-20 million towards the $100-200 million mark, they face crucial decisions about how to structure their growth and BI teams. At some point, you’ll have to make a key decision: Do you build in-house capabilities or outsource growth functions externally? Here are my thoughts: Building In-House: Risks and Rewards When you start your growth journey, you can often rely on internal champions who know your product and messaging intimately. This approach can quickly tes
To CEOs: What Are Your Core Competencies?
As you scale, it’s crucial to identify your core competencies. These are the areas where you should allocate resources and focus because they will drive the most enterprise value. The other areas can be managed differently, where you can lean on the know-how of others (partners, agencies, freelancers). I have used this simple framework to help in making this decision, particularly in the context of what drives growth. With Brand and Product being the primary drivers for customer engagement and
Scaling Success: Mastering KPI Transitions from Startup to $200M+ in Revenue
A clear, actionable framework for selecting the right KPIs and the right focus when scaling a company, based on different growth stages of a company's lifecycle.
Integrating Advanced BI Analysis into Everyday Team Reports: Bridging the Gap between Data and Decision
December 2023 Venture Capital Market: Are we at a precipice?
Adapting Growth Teams to Evolving Business Needs
Navigating the Insights and Data Maturity Curve
Valuable Lessons from Driving Rapid Growth: Zero to 200M+