How to Confidently Open a New Channel Using Testing and Marketing Mix Model (MMM)
In today's dynamic marketing landscape, businesses are increasingly turning to advanced analytics to optimize their marketing strategies. One powerful approach is Marketing Mix Modeling (MMM), a sophisticated attribution model that helps organizations assess the effectiveness of their marketing channels. This article provides a comprehensive overview of MMM, its benefits, and a practical case study involving Taboola as a marketing channel. What is Marketing Mix Modeling? Marketing Mix Modelin
